WRITING SERVICES

Writing is an art.  Effective writing is a science.

Hania Afifi

Website Copy

1.

Research and Data Mining

Using my own tools, I conduct either primary or secondary research or both to learn about your brand and where it stands in the minds of your target audience vis-à-vis your competitors'. This may involve in-depth interviews with key stakeholders and/or targeted customer surveys, collation of online reviews and offline feedback, Google Analytics, social media listening tools and heat maps of current website (if one exists) amongst others.

2.

Analysis and Key Messages

I analyse the collected data and gathered research to identify your unique value proposition.  Then, I develop your brand's key messages and online persona that will be used across all online communication and not just the website.

3.

Copywriting

After I complete the first two stages, I begin writing the body copy of the website.  I ensure that it is engaging, SEO-optimised; to rank high in search engine results, and achieves a high CTR.

Package Deliverables:
  1. Key Messaging Guide (PDF)

  2. Recommended site-map

  3. Bi-lingual powerful data-driven copy (Arabic & English) for up to 6 pages incl:

    • Home Page

    • About Page

    • 4 - 6 Team Bios

    • 3 additional pages

  4. Two rounds of reviews

Profile/Feature/White Paper

1.

Research

I conduct comprehensive secondary research on the assigned topic to account for all viewpoints. If deemed necessary, I interview experts in the relevant field to support my argument.

2.

Copywriting

Using the writing style of the publication, I write SEO-optimised copy that prompts your target readers to click the link button.

Package Deliverables:
  1. Research-driven piece between 1000 - 1500 words

  2. Two rounds of reviews.

Blog Post/Opinion/Review

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1.

Research

I research the assigned topic or examine first hand the artifact, space or event in question. This involves long or multiple visits and extensive reading of general and specialised scholarly writings.

2.

Copywriting

Using my own writing style, I formulate an argument backed by the necessary support. The copy will be SEO-optimised ensuring the presence of buzz words relating to the discourse.

Package Deliverables:
  1. Informed and thoughtful piece between 500 - 850 words

  2. One round of review.

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© 2020 by Hania Afifi Freelance Art and Culture Writer, Editor and Marketer. Proudly created during the COVID 19 Pandemic.