EDITING SERVICES
The difference between amateur content and professional content lies in the editing quality.
Hania Afifi
Website SEO Audit
1.
Competitor Audit
Using various tools, I check the competitions' websites and search engine ranking to identify their keywords, content priority, on-page optimisation and strategy alignement.
2.
SEO Audit
In reference to your business goals and overall brand vision, I review your current search ranking, keyword usage, headlines, meta tags, alt tags and on-page optimisation.
Package Deliverables:
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30-mins Zoom call to discuss findings
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2 - 3 pages report with strategy recommendations and copy direction (this is NOT a website technical check for errors and back-links).
Content Edit
1.
Review
To edit content for social media, I review all supplied material including photos, videos and written work to ensure brand message consistency, the presence of keywords and integration of agreed-on key success metrics. I also ensure that all materials are rightfully credited to avoid future liability claims.
2.
Curate and Source
After organising the material into the supplied social media plan, I identify missing content and source the necessary material to successfully execute the plan and achieve the desired key success metric results.
Package Deliverables:
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20 - 30mins Zoom call for comprehensive brief
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30 days content calendar for 3-4 social media channels (FB, IG, Pinterest, TW, YT)
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2 rounds of changes
Copyediting
2.
Copyedit
To copyedit a piece(s) of writing, I check the following:
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Basic spelling and grammar
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Verb tense and consistency
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Sentences structure
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Formatting
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Overall flow
Package Deliverables:
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MS word /PDF document with clear markings and suggestions (1,000 - 1,500 words in English or Arabic)
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One round of proofreading after changes are made
1.
Research
Unlike surface copy-editing which reviews only structure, grammar and language, I research the assigned topic to fact-check information, identify potential new angles and the publication's POV to ensure relevance and maximum engagement.