The difference between amateur content and professional content lies in the editing quality.
Website SEO Audit
Using various tools, I check the competitions' websites and search engine ranking to identify their keywords, content priority, on-page optimisation and strategy alignement.
In reference to your business goals and overall brand vision, I review your current search ranking, keyword usage, headlines, meta tags, alt tags and on-page optimisation.
To edit content for social media, I review all supplied material including photos, videos and written work to ensure brand message consistency, the presence of keywords and integration of agreed-on key success metrics. I also ensure that all materials are rightfully credited to avoid future liability claims.
Curate and Source
After organising the material into the supplied social media plan, I identify missing content and source the necessary material to successfully execute the plan and achieve the desired key success metric results.
To copyedit a piece(s) of writing, I check the following:
Basic spelling and grammar
Verb tense and consistency
Unlike surface copy-editing which reviews only structure, grammar and language, I research the assigned topic to fact-check information, identify potential new angles and the publication's POV to ensure relevance and maximum engagement.