My Story

Like millions across the world, no ... make that billions across the world, I was just another brick in the wall.  I joined the global workforce after completing a BA in Integrated Marketing Communications at the start of the millennium.   Fueled by sheer fervour and youth determination, I began my climb up that infamous corporate ladder.  First steps at Arthur Andersen, but left before the Enron scandal hit the global news in 2001.  Following, was an exciting climb through J. Walter Thompson but stopped at the regional director level when politics took up the larger portion of my productive energy.

The next stretch of my climb has not been as smooth as the first.  Nothing really prepares you for the entrepreneurship scramble. First an award-winning jewellery brand that sailed passed the 2008 financial crisis.  Then an e-commerce start-up that surprisingly achieved profitability after 3 months of operation! However, neither was my real calling and I went back to school.  

After completing a MLitt in Modern & Contemporary Art and a MA in Art and Visual Culture, I understood why I always gravitated towards the creative industries (Arthur Andersen was a mistake.  It's why I lasted only a year there).  I have always been fascinated; even without consciously realising it, with the human being's ability to create something out of nothing.  It's ultimate manifestation is the Art.  Hence, after that epiphany, I dedicated my time and energy to research, write and promote the visual arts, designs and crafts of the Middle East; the region from which I hail.

Please do checkout my work portfolio.  Perhaps I can be of service to you too!

 
What My Clients Say
White Washed Wood

Alice Zucca

Editor-in-Chief

Xibt Magazine

“Hania is always ready to help and goes beyond the simple commitment and professionalism.  Driven by great passion and curiosity, she adds further value to every task.

Her words transport the reader into the world she describes. Her flowing and captivating style always makes the read dynamic. 

We are honoured to have her contribute to Xibt Magazine which now has its fingers on the pulse of contemporary Middle Eastern art enabling us to expand our audience base."

Claire Higgins

COO and Director of Research & Education

The Positive Psychology Guild

“Hania is a creative professional who will prompt you to think differently! Her diverse experiences in marketing, communications, PR, business entrepreneurship, philanthropy and the arts give her both the practical skills and artistic flair needed to solve many corporate and non-profit dilemmas today and take performance to a new level.”​

Ali Lutfi

Assistant Director of Health Funding

Dubai Health Authority

“I met Hania when she was the CMO of Mega Scan Centre and was immediately taken by her zeal to improve the ethical standards in the medical practices of private health institutions in Dubai.  She is relentless in her pursuits and somehow finds a creative way to overcome challenges.  If I ever open my own private practice, I will not hesitate to engage her services.  She is someone who gets things done no matter how difficult the task or the environment can be.”​

Rita Kerbage

Interior Designer

Independent Freelancer

“Always a satisfying read. Always eagerly anticipated. That's my opinion of Hania's writing. It's an ideal blend of the rational with the poetic. There is a thoroughness to her articles and her analyses are expressively portrayed. Anyone reading Hania's work knows they are engaging with an intelligent, creative and cultured individual. Seriously, what's not to love?”​

Dr. Souphiyah Samizadeh

Founder and MD

Great British Academy of Aesthetic Medicine

“Hania is very professional, took time to understand our brand mission and our needs and delivered on time.  Her marketing advisory package is very unique and her experience in the field shines through.  I am very pleased we worked together.”​

Taghreed Oraibi

Former Business Director

BPG Group

“Hania's approachable and bubbly character along with her vast knowledge of almost everything from Marketing and Arts and Culture to Healthcare, makes conversations with her amusing.

 

Her passion about various topics comes across in her writing and makes reading her articles an experience on its own. Her writings - specifically on topics related to Arts - are distinctive, full of life and transports the reader into an imaginary exhibition of beauty.”​

© 2020 by Hania Afifi Freelance Art and Culture Writer, Editor and Marketer. Proudly created during the COVID 19 Pandemic.